1. Where We’re Headed

From day one, BASH has been about building the social network for events, something that helps people do more fun things in real life. A space where you see where your friends are going, and stay in the loop with organisers you care about. That vision hasn’t changed. But along the way, we realised our first approach wasn’t going to get us there.

2. How We Started

Before, our goal was to help people discover what was happening around them. So we built an app with a central feed, showing you popular events, where your friends were headed, and what was coming up next.

In terms of attention, it worked. Pretty much every young person in Amsterdam knew who we were, and over 15,000 people opened the app every week to plan their weekends.

3. What Was Missing

But even with all that attention, something fundamental was missing. Our role was limited to promoting events in a centralised feed. That got clicks and views, but not lasting engagement. People scrolled, maybe saw a date and a name, bought a ticket, but didn’t feel any real connection to the event or the organiser.

For organisers, BASH became just another place to list events, hoping for extra reach from our audience. It felt fleeting, transactional.

What we kept hearing from successful organisers was different: long-term growth comes from building real loyalty. Their events revolve around returning guests: people who feel part of something, who bring others along and keep coming back. That kind of connection didn’t grow from a central feed.

4. What We’re Doing Now (And Why It Works)

So we’ve stepped away from shallow promotion through a general feed. Instead, we now give every organiser their own social space around their events. A dedicated page where everything lives: tickets, event details, line-up, guest list, updates, reactions, and comments.

From there, organisers get all the tools to engage their audience directly: invite previous guests or followers, send email updates, create exclusive links for loyal fans, and set up ambassador programmes. It all runs from the same space.

The visitor experience changes, too. They can see who else is going, keep their ticket to hand, invite friends, ask questions, and stay in the loop – all without needing to download an app or create an account. From the moment they arrive, they’re stepping into an environment where the event is already alive.

It all comes down to something simple: replace your usual ticket link with your social event page. You might not get “extra reach” from a feed anymore, but what you get is far more valuable: an active, growing audience that buys earlier, brings their friends, and comes back more often.

5. What Organisers Are Seeing

More than 150 organisers are now building their audiences this way on BASH. Many of them saw a 20–50% increase in ticket sales on their very first event. But more importantly, each following edition gets easier to sell out, because they’re building momentum and ownership over their crowd.

6. What’s Next

Our goal hasn’t changed. We’re still building the social network for events. We’re just doing it differently now: from the organiser outward. The feed still exists in the background and becomes more powerful as more organisers join, but it’s no longer the centre of the experience.

And while this shift takes some getting used to, it’s working. More organisers than ever are using social event pages for everything from festivals to student nights. They’re genuinely excited because it works. Every week, we’re seeing new records in ticket sales and engagement.

We’ve found something that makes organisers stronger, gets guests more involved, and makes events more fun for everyone. And that’s exactly why we’re sticking with it.